Stop wasting budget.
Start scaling what works.
In today’s ecommerce landscape, attention is expensive. CPMs keep rising, competition is tougher, and most brands burn budget on campaigns that never scale.
The brands growing fastest today aren’t just running ads — they’re building systems that consistently acquire customers profitably.
At Retention Lab, we manage Meta campaigns built around creative testing, audience strategy, and performance optimisation. Every campaign is focused on one thing: sustainable growth.
Lower CAC + Higher ROAS + Scalable customer acquisition
How we work with ecommerce brands:
01
Data-Driven Strategy
We analyse your brand, customer behaviour, creatives, and funnel performance before scaling anything. Decisions are backed by data, not guesswork.
02
Creative-Led Performance
Winning Meta campaigns come from strong creatives. We test hooks, angles, formats, and messaging continuously to find what actually converts.
03
Continuos Optimization
Meta performance changes fast. We monitor, optimise, and iterate campaigns weekly to improve ROAS, reduce wasted spend, and scale what’s performing.
What We Do:
Meta Ads Management
Full management of Facebook and Instagram campaigns focused on customer acquisition, retargeting, and revenue growth.
Creative Strategy
We develop ad concepts, messaging angles, and creative directions designed to improve CTR, conversion rates, and performance.
Audience & Funnel Optimization
From cold audiences to retargeting and retention campaigns, we optimise the full customer journey to maximise profitability.
Performance Reporting
Clear reporting focused on metrics that actually matter — ROAS, CPA, MER, conversion rates, and revenue impact.
A/B Testing & Scaling
We continuously test creatives, copy, audiences, and landing pages to identify winning combinations and scale efficiently.
Landing Page Insights
Ad performance doesn’t stop at the click. We identify friction points and opportunities across the funnel to improve conversion rates.
No bloated agency structure. No account managers.
Just lean, performance-focused Meta advertising.
Work directly with a specialist, not layers of people between strategy and execution.
Perfect for ecommerce brands looking for a hands-on growth partner focused on performance.
Real Results That Speak for Themselves
Across our Shopify clients, our Meta Ads campaigns consistently deliver strong performance and profitable growth:
📈 Purchases generated: 2500+ monthly purchases from targeted paid social campaigns
🎯 Cost per purchase: £8.25–£15.14, driving efficient customer acquisition
👥 Reach & scale: Campaigns reaching 700K+ potential customers while maintaining strong efficiency
💰 Revenue impact: Managing campaigns with £25K+ monthly ad spend to generate consistent ecommerce sales
